# WOWdogs Edinburgh

WOWdogs Edinburgh is a professional dog and puppy training business located on Dreghorn Loan, specialising in games-based and concept training methods. Run by Susan Reed, an ethical trainer with years of hands-on experience across various breeds, the business focuses on positive reinforcement and relationship-building rather than punishment-based techniques.

The business serves dog owners in Edinburgh who are committed to developing confident, well-behaved pets through kind and effective training. This includes new puppy owners looking to establish good foundations, and existing dog owners addressing behavioural challenges. Susan is particularly passionate about getting puppies off to the right start and helping owners troubleshoot common struggles.

What sets WOWdogs apart is its explicit rejection of aversive or punishment methods, instead building training around underlying emotions and emotional intelligence. The approach develops an individualised toolbox of strategies targeting real-life, science-based results whilst strengthening the dog-owner relationship. Rather than viewing dogs as problems to be fixed, Susan addresses the concepts driving behaviour—such as optimism, disengagement and proximity—to create lasting positive change.

Susan's commitment extends beyond training; she's currently studying to become a behaviourist to support owners dealing with more serious behavioural issues. This dedication to continuous professional development, combined with her genuine passion for animal welfare, ensures clients receive informed, progressive training tailored to their specific needs.